Students and Graduates

Aalto University Students Created New Kinds of Recruitment Videos for Posti

Aalto University students Aleksi Tegel, Cristal Alakoski and Milja Härkönen implemented a business collaboration project for Posti. The university took care of the organisation of the project, and the project team and supervisor came from the film arts and staging department of Aalto University School of Arts, Design and Architecture.
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“We made a two-minute recruting video for Posti, as well as two shorter videos for their social media channels. Our goal was to create a new and bolder view of Posti that shows viewers the modern side of the company”, the student team says.  

The students thoroughly familiarized themselves with the topic before starting the actual work"We familiarised ourselves with areas of Posti that were new to us and interviewed employees. We also made use of a study in which young people had been interviewed about their job-related aspirations. All of this inspired our idea for the video.” 

The team gave Posti particular praise for giving students the opportunity to work on a real business project. “We were free to make our own narrative and visual look. Aalto University, in turn, provided the resources that enabled the quality of videos”, say the students. 

 Videos Highlight the Modern Posti 

Posti contact person Kaisa Suojoki was very pleased with the outcome of the project. 

“It was a pleasure to see how the students carefully focused on the design and implementation of the video. The progress of the project was regularly monitored, and the students responded well to Posti’s wishes. During the project, some unexpected changes arose, requiring flexibility and strong teamwork skills from the students”, Kaisa says.  

“The best thing about the project was the fresh ideas brought by the students and their ability to see Posti in a new light. We will utilize the video in Posti’s internal and external communications to support recruiting marketing,” she continues. 

Aalto University Project Director Leena Närekangas led the project and was delighted by the students’ ambition for the videos: “In the project, the customers ideas and needs for the recruitment video resulted in a high-quality production that exceeded the customers expectations. This was only possible because the students worked professionally and with an uncompromising attitude. There is a major need for visual communication in companies. Making a customised corporate video is also a very good way for a company to update its communications with new ideas provided by young talents”. 

Watch the video created by the students below:

In the Spring of 2018, Posti signed a three-year partnership agreement with Aalto University, under which we collaborate in many different levels, including recruitment evetns, thesis works and various other projects. 

My Posti Experience

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